Marketing Specialist

• Permanent part-time opportunity - 3 days per week (Mon/Wed/Thurs)
• Based in Norwest – Flexible/hybrid working
• Enhance recruitment outcomes through creative marketing strategies

About the role:

As the new Marketing Specialist - People Marketing, you will be at the heart of our mission to attract, engage, and retain top talent! Your role will involve designing and executing innovative recruitment marketing campaigns, enhancing our employer brand, and leveraging diverse channels to connect with potential candidates.

Working closely with the Head of Marketing and in collaboration with the People and Culture team—you will develop and execute comprehensive strategies for employer branding, as well as designing initiatives aimed at enhancing employee satisfaction and engagement.

Key Responsibilities (not limited to):
• Coordinate the creation of marketing materials, including job advertisements, social media posts, email campaigns, and other digital content.
• Manage the distribution of marketing content across various channels, including job boards, social media, and company websites.
• Create compelling content and campaigns that highlight our unique culture, values, and employee experiences.
• Ensure consistent communication of the employer brand across all channels, from job advertisements and onboarding materials to internal branding campaigns.
• Analyse and understand the entire employee lifecycle with key stakeholders to identify key touchpoints for enhancing the employer brand.

If you are a creative and analytical marketer who excels in a dynamic environment and is passionate about shaping the future of talent acquisition and employer branding for a rapidly growing industry leader, then we want to hear from you!

About you:

To be considered, you will have:
• A marketing qualification OR at least 5 years of experience in a marketing position
• Proven background in both digital and outdoor marketing campaigns
• A balance of creativity and analytical skills
• Excellent verbal and written communication skills
• Extremely well organised and self-motivated with a high levels of initiative
• A detail-oriented approach with a focus on accuracy and quality
• A desire to contribute to products or services with meaningful impact
• A valid driver’s license and commitment to travel from time-to-time
• Genuine alignment to BaptistCare’s vision, purpose and values
• Strong teamwork and interpersonal skills
• Skills in negotiation and managing relationships with various stakeholders
• Previous experience working with People & Culture teams highly advantageous.

If you are ready to take on this exciting challenge and make a significant impact, apply now!

Why join Us?

BaptistCare aims to support employees to enjoy happier lives and fulfilling careers by providing them with:
• A competitive remuneration plus Not-for-Profit (NFP) salary packaging
• Unlimited access across an extensive choice of fitness facilities through the ‘Fitness Passport’ program
• Access to benefits for you and your family through our ‘Flourish’ wellness program
• Excellent learning and development opportunities and great team culture - just to name a few of our wonderful benefits!

About Us:

BaptistCare is a leading for-purpose Christian-based care organisation that supports thousands of people across more than 100 locations in NSW, ACT and WA. From humble beginnings in 1944, BaptistCare has grown into one of the nation’s most respected care and community services providers. We create strong and caring communities and place people at the centre of all we do.
Applicants are encouraged to apply as soon as possible as applications may be reviewed prior to the closing date. Closing Date is subject to change without notice.

Successful applications will be subject to a variety of background checks including a police background check via our online police check system, reference checks and if applicable a pre-employment medical.

BaptistCare – Transforming lives by expressing the love of Christ

Please note: This position is being managed directly by our internal Talent Acquisition team. We respectfully request that recruitment agencies refrain from contacting any employees directly as all communications must go through the Talent Acquisition. Unsolicited candidate profiles or CVs from recruitment agencies will not be accepted. Thank you.